As a little girl, I’d play with makeup. My mother never wore any (still doesn’t!) but my grandma (former NYC model in-the-day) never went without lipstick, and bought me my first makeup kit. Of course, I was also a tomboy, so I feel like I had a pretty good balance with lipstick on and frog in-hand.
As I grew older I never went overboard, but I thought it was fun for special occasions, or just if I needed a pick-me-up! But, being in the wellness field I started to shy-away from too many “shiney things”, knowing that in all reality beauty care is one of the least regulated industries (and ironically a very large portion of women’s spending.)
As I started prepping my body to be in ideal condition to have children, I completely cut-out any cosmetics or harmful soaps, etc. from my regimen. It was fine for awhile, but after giving birth and nursing (and the crappy sleep you get as a mom) I started to feel bad about myself. It sounds silly, right? I am NOT a superficial person, and I don’t strive for a life of perfection – to be honest, I sometimes find it difficult to brush my teeth at night! But, not being able to throw a little mascara or blush on, was seriously bringing me down. These simple “rituals” may sound zany- but it is JUST the pick-me-up some girls need!
I applaud the original pioneers in safe cosmetics – the likes of Horst Rechelbacher, who not only founded Aveda, but then sold that company to create a safer line (Intelligent Nutrients). He was able to see the adverse affects toxic ingredients have on not only stylists, but to the public as well. But, I really have to hand-it to BeautyCounter as they are not only creating a beautiful toolbox for us “girlie-girls”; but are also educating the government and their consumers about the NEED for safety.